Blue-chip successes

Knowledge-transfer and leadership

Twenty6 helps a wide spectrum of businesses to gain commercially from better communication.

Our aim is to increase understanding and the benefits of knowledge-sharing and not simply to repeat what can be heard elsewhere.

Editors, and their readers, welcome this ‘thought-leadership’ approach which also applies to direct business-to-business communication and social media. It gives businesses an extra competitive-edge.

Examples of how this approach has been used successfully in practice include the oil & gas industry where we created a global media profile for part of one of the world’s five top energy groups.

In a modified form, it was also crucial to a successful Public Planning Inquiry outcome for a major UK water utility’s infrastructure investment plans.

Strategy, newsletters, journalism, events

We developed an extremely effective, five-year detailed newsletter and brochure campaign delivered to high journalistic standards which supported the growth and development of an export-orientated regional IT business hub involving hundreds of entrepreneurs and young companies.
Our role as magazine and online contributing editors for business data-providers, Croner Wolters Kluwer, for more than a decade calls for the same skill-set.

Technical editing

We produce detailed peer-to-peer technical papers, features, trade features, manuals, reports and brochures that describe important developments between audiences in specialist industries.

Although the style is formal and the contents are scrutinised very closely in very competitive markets, the aim is still to highlight advances clearly and accurately that expert audiences can understand quickly.

Media and public relations

We use our award-winning UK daily newspaper and international industrial magazine and publication experience and skills to draft and place news items and more detailed technical and business articles in print, online, professional and trade media.

The same principles of understanding client company strengths and end-user problems allow us to produce material that has a distinctive client message amongst strong competition.

Feature writing

Feature writing is an important category in its own right. This is a major opportunity. Features that analyse and provide well-qualified advice on topical sector/industry issues are sought after by many editors. They welcome authoritative, informed articles that shine a spotlight on new thinking and original ideas.

This is particularly useful in very competitive industries where good thought-leadership offering new sector knowledge is seen as a distinctive alternative to self-promoting marketing material.

Complete One-Stop Shop

Twenty6.com employs a number of technology professionals which means that we can deliver the complete package, including audio-visual, web-design technologies and brand management (including social media and SEO work).

Continuous search for company news and added value

This is unique to Twenty6.

Our extensive first-hand experience within a range of industries and business sectors, plus technical qualifications to degree level, means that we work closely with client companies to identify a stream of news and value points that are important to end-users.

This can be transformed into news releases, well-informed blogs, newsletter contents, Facebook, LinkedIn and other social media material. To add further leverage, we link these to wider national and international news events, research studies and other report findings.

The result is a very topical communication stream.

This is an important and powerful area for many companies.

No two projects are the same

All projects are unique. So too are the most effective communication solutions. We use our experience and values to provide bespoke answers to each and every problem.

However, our core methodology remains the same and can be summarised in the following four key points:

• To provide solutions that address reader/user ‘pain-points’
• To demonstrate thought-leadership
• To maintain a flow of contents-led news, features, online and technical material
• To keep busy customers interested and informed over months and years