Linking client strong points to customer “pain-points”

Understanding strengths

Central to our work is looking deep within client organisations to find strengths that are important to reader/customers but may be difficult for businesses to recognise in themselves.

We do this with SMEs, companies and corporates across many different sectors.

Identifying weaknesses

We also make sure that we understand the problems, goals and ambitions of individual and groups of stakeholders.

Matching agendas

By matching customer problems – “pain-points” – with client strong points, we produce communication material that is solution and benefit-led. It is also unique and can be used in many different forms.

In some extremely competitive industry journals, it is the only way to become published.

This philosophy is at the core of everything we do and has led to many excellent results.

Other stakeholders

Other audiences we address on behalf of our clients include MPs, MEPs and councillors, regulators, government agencies, planners, local communities, special interest groups and journalists.