Understanding strengths and pain-points
Central to our approach is looking deeply into client organisations to find strengths that are important to reader/customers but may be difficult for businesses to recognise themselves. We also make sure that we understand the problems, goals and ambitions of all stakeholders.
By matching end-user problem “pain-points” with our clients’ strong points, we create communication material that is not only solution/benefit-led but also unique and designed to be used in many different forms.
Additional audiences we address for clients include MPs, MSPs, AMs and councillors, government agencies, planners, local communities, special interest groups, media and journalists.